Peso Pluma: The Sonoran Who Changed Regional Mexican Music
Hassan Emilio Kabande Laija, known as Peso Pluma or La Doble P, is a Mexican singer born in Zapopan, Jalisco on June 15, 1999. His stage name comes from the featherweight boxing class. In 2023, he exploded globally with Ella Baila Sola alongside Eslabon Armado — the first corrido tumbado to reach the Top 5 of the Billboard Hot 100, marking the entry of regional Mexican music into the global mainstream.
Spotify named him the most streamed Mexican artist of 2023. In 2024, he performed at the MTV VMAs, the first to do so singing regional Mexican music. His album Génesis (2023) earned a Grammy nomination.
Essential Discography
- Ah y Qué? (2020) — His first EP.
- Efectos Secundarios (2022) — Album with a more personal sound.
- Génesis (2023) — Album that brought him global acclaim.
- ÉXODO (2024) — Double album that showcased his versatility beyond regional music.
The Biggest Hits
- Ella Baila Sola with Eslabon Armado (2023) — First corrido tumbado in Billboard Top 5.
- PRC with Natanael Cano (2023) — Regional party anthem.
- AMG with Natanael Cano and Gabito Ballesteros — Trio of corridos tumbados.
- La Bebe (Remix) with Yng Lvcas (2023) — Massive perreo hit.
- Lady Gaga with Gabito Ballesteros and Junior H — Viral track.
- Bipolar (2024) — His first non-regional hit, more pop-experimental.
- Lagunas with Jasiel Nuñez — Modern regional classic.
What is Corrido Tumbado?
Corrido tumbado is a subgenre of regional Mexican music born in California in the late 2010s. It fuses the classic corrido (guitars, bajo sexto, tuba) with elements of trap, hip-hop, and urban aesthetics. Pioneers: Natanael Cano, Junior H, Peso Pluma, Eslabon Armado.
It is characterized by a heavier sound, modern lyrics, and a reinvented cowboy aesthetic. It is the most influential sound in regional Mexican music of the 2020s.
Peso Pluma's Visual Style
- White or black cowboy hat — A hallmark of modern regional music.
- Prominent mustache — Part of his recognizable image.
- Short-sleeved or sleeveless shirt — Sonora-California style.
- Silver chains — Strong aesthetic detail.
- Cowboy boots — Essential for a jaripeo look.
- Trucks and horses — Iconography in his videos.
Iconic Outfits for Fans
For a Peso Pluma concert, palenque, or jaripeo:
- Modern cowboy look: Sleeveless shirt + baggy jeans + boots + white hat.
- Casual look: Peso Pluma T-shirt + skinny jeans + Nike Air Force 1 sneakers.
- Concert look: Oversized Peso Pluma hoodie + cargo jeans + chunky silver chain.
- Feminine look with attitude: Crop top with Doble P phrase + high-waist jeans + cowboy boots.
Peso Pluma Shirts at LOSMIOS
In our Peso Pluma collection, you'll find designs inspired by his universe:
- Doble P logo in Sonoran typography.
- Iconic phrases like Ella Baila Sola, Lady Gaga.
- Iconography of hats, chains, and modern jaripeo aesthetics.
- Connection with Genovevo, his public persona.
Sizes S to 4XL for men, women, and oversized. Shipping to Mexico (Hermosillo, CDMX, Guadalajara), USA (California, Texas), Colombia.
Frequently Asked Questions about Peso Pluma
Why is Peso Pluma called Doble P?
Doble P comes from Peso Pluma — both words start with P. It's his personal signature and he uses it in logos, official clothing, and campaigns. Genovevo is also used as his paisa alter ego.
How old is Peso Pluma?
Hassan Emilio Kabande Laija was born on June 15, 1999, in Zapopan, Jalisco. He is currently 26 years old.
Is Peso Pluma still dating Nicki Nicole?
Peso Pluma and Nicki Nicole had a public relationship in 2023-2024. Currently, both are focused on their careers and have not confirmed a new relationship status.
Where can I buy Peso Pluma clothing in Mexico?
At LOSMIOS, you'll find Peso Pluma shirts and hoodies with shipping to Hermosillo (his hometown), CDMX, Guadalajara, Monterrey, and all of Mexico. Premium quality, limited edition.
0 comments